Privacy Policy

At wearkins, we respect your privacy and are committed to protecting your personal information, just as carefully as we handle our fabrics. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website, place an order, subscribe to our newsletter, or otherwise interact with us.

Notice at Collection

We encourage you to read our full Privacy Policy. This Notice provides you with an overview, at or before the point of data collection, of:

• The categories of personal data we collect

• The purposes for collection or usage

• Whether your personal data is "sold" or "shared" (as defined by applicable privacy laws)

We collect the following types of personal data:

• Contact and registration information

• Order details and payment information

• Records of purchases and services requested

• Customer service communications

• Internet and network activity information

• Online identifiers (cookies and similar technologies)

• Content shared in public forums

• Inferences reflecting interests and preferences (e.g., size, fit, style preferences)

Purposes of collection:

• Provision of products and services

• Response to inquiries and customer service

• Operation and enhancement of the website

• Personalization of online content and experience

• Marketing and advertising activities

• Maintenance of safety and fraud prevention

• Compliance with legal obligations

Opt-Out Request for Specific Uses:
We may share your data for analytics and targeted advertising. While we do not exchange your data for money, certain uses may be considered a "sale" or "sharing" under privacy laws. To opt out, click the "Your Privacy Choices" link at the bottom of our website.

Types of Personal Information We Collect and Sources

Information You Provide to Us

• Contact and Registration Information: Name, email address, phone number, billing/shipping address, clothing size, fit preferences.

• Transaction Information: Details when you purchase, exchange, return products, or redeem promotions.

• Communications Information: Email/SMS marketing interactions, customer service inquiries.

• Customer Content: Product reviews, survey responses, feedback, public forum posts.

Information We Generate and Automatically Collect

• Internal Customer Identifiers: Customer ID or account ID.

• Commercial Information: Records of products purchased, exchanged, or returned.

• Internet and Network Activity: IP address, browser type, device information, operating system, browsing behavior, referral URLs, cookie identifiers.

• De-identified Data: We may generate anonymized data that cannot reasonably identify you.

Information We Collect from Other Sources

• Service Providers: Payment processors, shipping carriers, fraud prevention companies.

• Social Media Platforms: When you interact with our content on platforms like Instagram, Facebook, or Pinterest.

• Other Third Parties: Demographic data providers, analytics services (e.g., Google Analytics), marketing partners.

• Mobile App (if applicable): Location data, device identifiers, app usage.

How We Use Personal Information

We use your personal information to:

1. Provide Products and Services: Process transactions, fulfill orders, maintain accounts, provide promotions.

2. Communicate with You: Respond to inquiries, send purchase confirmations, shipping updates, policy changes, and marketing (with your consent).

3. Operate and Improve Our Website: Troubleshoot, improve functionality, understand user interactions.

4. Personalize Content and Experiences: Recommend products, remember preferences (e.g., size, fit), enhance your shopping experience.

5. Market and Advertise: Develop and measure advertising campaigns, including targeted ads.

6. Maintain Safety and Prevent Fraud: Detect and investigate security incidents, prevent unauthorized transactions.

7. Comply with Legal Obligations: Tax, regulatory, and legal compliance.

Legal Bases for Processing (for non-US residents)

• Contractual Obligations: Processing your order and payment.

• Legitimate Interests: Improving our services, marketing (where permitted), fraud prevention.

• Legal Obligations: Tax and regulatory compliance.

• Consent: Email/SMS marketing; you may withdraw consent at any time.

Disclosure of Personal Information and Recipients

We do not sell your personal information. However, we may share it with:

• Our Brand and Subsidiaries: To provide products and services.

• Service Providers and Contractors: Payment processors (e.g., Stripe, PayPal), shipping carriers (e.g., USPS, DHL), cloud hosting, analytics (Google Analytics), fraud prevention.

• Advertising and Marketing Providers: To help us deliver targeted ads (e.g., Meta, Google Ads).

• Social Media Platforms: When you use social share buttons or widgets (e.g., Pinterest, Instagram).

• Participants in Public Forums: Product reviews or comments you voluntarily post.

• Other Third Parties: Co-branded or cross-promotional partners.

• Legal and Law Enforcement: When required by law or to protect our rights.

• Corporate Transactions: Merger, acquisition, or bankruptcy.

Your Privacy Rights and Choices

Depending on your location (e.g., California, EU, UK), you may have the following rights:

How to Make a Request

Email us at: wearkins@outlook.com (subject: Privacy Request)

To verify your identity, we may:

• Send a confirmation link to your email address

• Request additional information solely for verification purposes

Authorized Agents: May make requests on your behalf with written signed permission.

Opting Out of Targeted Advertising (Sale/Sharing)

We may share your information with advertising partners to serve ads based on your interests. Although we do not exchange data for money, this may be considered a "sale" or "sharing" under laws like the CCPA.

To opt out: Click the "Your Privacy Choices" link at the bottom of our website or within our mobile app under Customer Service.

Important Notes:

• Opt-out is browser/device specific. Opt out on each browser and device.

• After opting out, you may still see ads, but they will not be interest-based.

• Clearing cookies may remove your opt-out preference.

• You may also control targeted ads via your device manufacturer settings (e.g., Limit Ad Tracking on iOS).

Non-Discrimination

We do not discriminate against you for exercising your privacy rights.

Automated Decision-Making

We do not make decisions solely based on automated processing that produces legal effects.

Email Marketing Opt-Out

Click the "unsubscribe" link in any promotional email. Transactional emails (order confirmations, shipping updates) will still be sent.

SMS Marketing Opt-Out

Reply STOP to any SMS message.

Sensitive Personal Information

We do not use or disclose sensitive personal information (e.g., precise geolocation, racial origin, health data) unless necessary to provide requested services, with your explicit consent, or as required by law.

Children's Privacy

Our website is not intended for children under 13 years of age (or 16 in the EU/UK). We do not knowingly collect personal information from children. If we discover such data, we will delete it immediately.

Retention of Personal Information

We retain your personal information only as long as necessary to:

• Fulfill orders and provide customer service

• Meet legal, tax, and accounting obligations

• Resolve disputes and enforce agreements

After the retention period, your data will be securely deleted or anonymized.

Data Transfers

Our operations and service providers are located in the United States, Canada, and other countries. Your information may be transferred to jurisdictions that may not have equivalent data protection laws. We ensure adequate safeguards (e.g., Standard Contractual Clauses, your consent) as required by applicable law.

Information Safeguards

We implement technical and organizational measures to protect your information, including:

• SSL encryption for data transmission

• Restricted system access

• Secure server storage

Important: We will never email you requesting sensitive information (password, credit card number, date of birth). Do not open attachments from suspicious emails claiming to be from Wearkins.

Third-Party Sites and Platforms

Our website may contain links to third-party sites (e.g., Instagram, Pinterest, Facebook). We are not responsible for their privacy practices. Please read their privacy policies.

Pinterest Integration

Our application uses the Pinterest API to enable Pin scheduling and publishing services. This integration is not endorsed, affiliated with, or sponsored by Pinterest, Inc.

Data we collect via Pinterest API:

• Account Identity: Pinterest username and Account ID

• Content Organization: Board names and IDs

• User-Generated Content: Pin content (images, descriptions, links) created through our app

How we use Pinterest data:
Solely to schedule and publish Pins to your authorized Pinterest account.

Data sharing:
We do not sell, resell, or share your Pinterest content with any third parties.

Data retention and deletion:
You may disconnect your Pinterest account at any time. Upon disconnection, all Pinterest-derived data (access tokens, board info, cached data) is permanently deleted.

For more information, refer to the Pinterest Privacy Policy.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember items in your shopping cart

• Save your preferences (size, fit, language)

• Analyze website traffic (Google Analytics)

• Deliver relevant advertising

You may disable cookies via your browser settings. However, some features (e.g., cart, checkout) may not function properly.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. If we make material changes, we will notify you by:

• Posting a notice on our website homepage

• Sending an email (if you have an account)

The "Last Updated" date at the top of this policy will be revised accordingly.

Contact Us

If you have any questions or concerns about this Privacy Policy or your personal information, please contact us:

Wearkins
Website: www.wearkins.com
Email: wearkins@outlook.com